Odd survey by the NFL about the Falcons.

[Renew Deal]

I am not a Falcons fan and the NFL should know it since I've filled out their surveys before. I got a survey that asked to describe their brand and how much I thought certain words fit their brand (unified, youthful, optimistic, community minded, etc.).

Here is the question. I find it unusual.

Regardless of whether you are an Atlanta Falcons fan or not, what words would you use to describe their brand? .By brand we mean the overall team brand and what it means to you, not the actual team on the field. .For example, for a brand like Nike, some would describe the brand as “Authentic athletic performance”. .Disney could be described as “Fun family entertainment”. .There are no right or wrong answers, just your perception of the Falcons brand. .Please type as many or as few words that you think apply.

[madinmaryland]

1. A See-saw?

An up year followed by a down year. Repeat ad infinitum.

[HuckleB]

2. This is how sports teams look at themselves.

Look at the background of every coach and player post-game interview weekly press conference. It's a board with the team's logo intermixed with a corporate sponsor. It's like some industry conference, and branding is the main focus.

[PVnRT]

3. They need to go back to the red uniforms

[Iggo]

4. $ $ $ $ $...

...to be honest.