Reports: Pac-10 firms up ESPN/Fox deal; triple the fees

[Auggie]

ESPN.com news services / May 2, 2011

The Pac-10 has agreed to a 12-year television contract with ESPN and Fox that will more than triple its media rights fees and be the most valuable for any conference in college sports.

The contract, which will begin with the 2012-13 season, will be worth more than $225 million per year -- or $2.7 billion over the life of the deal, Sports Business Daily and The Associated Press reported on Tuesday.

The deal with Fox and ESPN was first reported by Sports Business Daily, while The New York Times first reported details about the network. The contract is expected to be formally announced at a news conference in Phoenix on Wednesday.

The Pac-10 made less than $60 million in media rights this past season but became the latest conference to take advantage of the escalating market for college sports on television.

MORE: http://sports.espn.go.com/ncf/news/story?id=6471380

According the the article, The ACC recently signed a deal for $155 million a year, and the Big 12 reached a deal with Fox that made its total annual package worth about $130 million. The SEC's deal is $250 million and the Big Ten's $220 million.

In no way am I asserting the worth of one conferenece over another -- I dont care. I'm just blown away by the numbers.

[thewiseguy]

1. From Buffs: Suck on it Longhorns