Pulaski doesn't punt, return punts, and always onside kicks.
With Kelley calling plays, Pulaski scored on its first drive. Naturally, the Bruins then attempted an onside kick, which they recovered. Soon, they scored another touchdown. They repeated the drill -- onside kick, recovery, touchdown -- again. And then again. With 8:35 left in the 12-minute first quarter, Cabot trailed Pulaski 29-0 and had yet to run a play from scrimmage.
As Pulaski prepared to attempt its fourth onside kick, Cabot called timeout. ("Not too often you see timeout called as the receiving team lines up for a first-quarter kickoff," Kelley said.) Finally, Cabot recovered the kick and began its first offensive set of downs. Cue: more unconventional calls from Kelley. On defense, Pulaski put all 11 players in the box, leaving every receiver uncovered. The strategy worked, too, as the quarterback misfired under the pressure (and, surely, the unprecedented experience) of facing an 11-man rush.
After the 29-0 outburst, the game was remarkably close. Pulaski ended up winning by 30 points, 64-34, racking up 664 yards in total offense and getting eight touchdowns from quarterback Fredi Knighten (the Bruins also recovered a total of five onside kicks). Pulaski moved to No. 3 in the state AP poll and retained its No. 1 ranking in Arkansas Class 4A, a good bet to win a third state title in the last eight years. The Bruins also climbed from 99th to 75th in the Rivals Top 100 national rankings, not bad for a school with just 350 students. It makes for a strong endorsement of its coach's methods.
For one, Kelley doesn't believe in punting. His Bruins teams go for it on fourth down, even in the most extreme situations. His playbook is filled with tricks and gimmicks. He often forbids his players to return punts, reckoning that the odds of a fumble outstrip the incremental yards that can be gained from a return. After his team scores, it almost always attempts an onside kick. There are 12 varieties in the playbook -- including one in which the ball is placed flat on the ground -- and Kelley figures that the chance of recovery outweighs the risk of allowing the opposition to start a drive near midfield.
Read more:
http://sportsillustrated.cnn.com/2011/writers/scorecasting/09/15/kelley.pulaski/index.html#ixzz1YD71kGyq