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I live in Las Vegas and have worked in sportsbooks, and the sports betting industry, since the '80s, currently doing statistical work and as a linemaking consultant. I've also worked against them, as a bettor and in sports betting groups. It's somewhat of a myth that sportsbooks win regardless of the outcome. The money is never completely balanced and you always have things like future bets or parlays that significantly sway the bottom line.
This year the sportsbooks were in jeopardy if New England covered the -7 and the game went over the total of 48. There were tons of parlays of Pats and over, plus the majority of straight bets were in the same direction. But the sportsbooks did not want Philly to win, since they were in more liability with future bets on the Eagles than the Pats.
The perfect outcome for sportsbooks, and bookies in general, was New England to win by 1 to 6 points and the game to go under 48. That last Eagle TD made it a very successful NFL season for Nevada sportsbooks. One more Patriot TD, with a final of 31-21, would have left sportsbook managers crying the entire offseason.
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