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Find a book you admire that's similar to the one you're trying to publish (same genre, similar style). Call up the publisher of the book you like and ask for the Rights Department. Ask the Rights Department person the name of the agent of the book's author.
Usually they'll tell you. If not, sometimes you can find the name of the agent on the book's acknowledgements page.
A Google search will tell you which agency the agent belongs to. Some agents are also listed in those agent guides, but many are not because they don't want to be swamped with submissions.
Write a letter asking the agent if he or she would be willing to read the book, explaining briefly why you chose him or her ("... since you represent Phyllis DeGeorge, one of my favorite writers and in my opinion the best author in the PsychoCyberLit genre, etc, etc") and -- again, briefly -- describe your book. Don't go overboard. Be clear and concise. The letter shouldn't be longer than a page and a half or so.
Send out a dozen letters at a time. Send your book to the first agent that says they'd like to read it. If they say no, send it on to the next.
Worked for me.
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