Tesco partners with London Gay Pride

[w8liftinglady]

http://www.marketingweek.co.uk/disciplines/sponsorship/tesco-partners-with-london-gay-pride/3031212.article

Tesco has signed a deal to become a major sponsor of London Pride, the UK’s largest gay festival, as it outlines plans to host its biggest ever event in the capital.



Tesco will also host a family area designed to provide families attending the event with a “safe, relaxed and chilled out” place with family-friendly entertainment and activities aimed at younger children.

The supermarket will also contribute to funding the free-to-attend event, which is organised by volunteers.

[slackmaster]

1. Wait. I thought we hated Tesco here because it owns Fresh & Easy...

...which is anti-union.