It’s Time: The Making of a Viral Video Love Story

[William769]

Last Friday, the day after many Americans gave thanks for their blessings, the Australian grassroots advocacy group Get Up! released a marriage equality video titled "It's Time." The group hoped it would encourage a dialogue that would, as the organization's Paul Mackay puts it, "pave the way for change." No one was prepared for the clip's instant global success.

To date "It's Time" has been seen by nearly 3 million viewers on YouTube. The campaign is aimed at changing the country's Marriage Act, which defines marriage as a union between a man and a woman. Saturday will mark a pivotal moment as Australia's Labor Party convenes to discuss making changes to that narrow definition.

Get Up! hopes its now-viral video brings enough attention to what's happening that lawmakers actually make a policy change. Mackay offers The Advocate a behind-the-scenes look at the making of "It's Time," the response it's received from viewers, and what it could mean to the struggle for marriage equality.


http://www.advocate.com/News/News_Features/Its_Time_The_Making_of_a_Viral_Video_Love_Story/

Leave it to the Aussies!