http://www.medicalnewstoday.com/medicalnews.php?newsid=26760 Not all smokers are alike when it comes to cravings, and a new study conducted by researchers at Duke University Medical Center suggests the difference may lie in their brains' sensitivity to drug cues. The researchers found that smokers who report a greater urge to smoke after a period of abstinence also exhibit stronger brain activity after viewing smoking-related images, such as others smoking or a pack of cigarettes.
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"Smokers' responses to drug cues are important in maintaining the smoking habit and also serve as strong triggers to return to smoking for those who have quit," McClernon added. "As we begin to understand the underlying brain processes, we may discover new methods for manipulating those responses to better help smokers quit."
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While scientists have thought that nicotine is the primary agent responsible for cigarette addiction, recent evidence suggests that conditioned responses to sensory cues also play an important role, McClernon said. Brain imaging studies of smokers have found increases in brain activity in response to smoking-related images in areas associated with attention, motivation and reward.
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Smokers who exhibit greater sensitivity to environmental cues might have particular difficulty quitting smoking and may also be particularly prone to relapse, McClernon said. While experts advise that all people attempting to quit avoid situations or objects that remind them of smoking, the new results suggest that such measures may be particularly important for some smokers, he said.