CBS News - March 25, 2006
Your medicine really could work better if your doctor talks it up before handing over the prescription. Research is showing the power of expectations, that they have physical — not just psychological — effects on your health. Scientists can measure the resulting changes in the brain, from the release of natural painkilling chemicals to alterations in how neurons fire.
Among the most provocative findings: New research suggests that once Alzheimer's disease robs someone of the ability to expect that a proven painkiller will help them, it doesn't work nearly as well. It's a new spin on the so-called placebo effect — and it begs the question of how to harness this power and thus enhance treatment benefits for patients. "Your expectations can have profound impacts on your brain and your health," says Columbia University neuroscientist Tor Wager.
Doctors have long thought the placebo effect was psychological. {b]Now scientists are amassing the first direct evidence that the placebo effect actually is physical, and that expecting benefit can trigger the same neurological pathways of healing as real medication does.
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Our brain really is on drugs when we get a placebo," says co-researcher Christian Stohler, now at the University of Maryland. More remarkable, some especially strong placebo responders suggest "many brains can actually stimulate that (pain-relief) system more." ...To further prove the power of belief, Benedetti hooked pain patients to a computerized morphine injection system. Sometimes the computer administered a dose without them knowing it; sometimes a nurse pretended to give it.
The morphine was up to 50 percent more effective when patients knew it was coming.http://www.cbsnews.com/stories/2005/11/29/health/main1081624.shtml