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McDonald's recently posted a loss in Japan and Company spokesmen said: "The U.S. parent said on Wednesday that sales at stores open longer than one year fell 2.4 percent in January, pulled lower by weakness in its European, Asia Pacific and Canadian markets." McDonald's has recently turned to buying mid-market chains such as Chipotle to make up ground lost in their fast food operations. Similarly, Wendy's bought Baja Fresh which promises "No lard. No Can-openers, No Microwaves" and features lean meats and fesh salsas. Other fast food chains have seen similar problems. Pepsi sold off Taco Bell/KFC/Pizza Hut in 1997 and replaced them with orange juice (Tropicana) and Quaker Oats--far healthier wares. Burger King was sold by British drinks firm Diageo for 1/3 less than was expected. The corporations who trade in these things are seldom wrong and one had to assume they have seen the future and that future looks significantly worse for fast food. With obesity rising it may seem that fast food giants have no need to worry about the anti-fast food movement yet the actions of these same corporations and their balance sheets tell a different story. The situation for those who want to combat the growth of obesity and diabetes in America is far from hopeless. In fact, with legislation banning "pouring contracts" and high fat foods at schools, and the companies themselves turning to healthier fare, it seems the tide has turned.
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