http://abcnews.go.com/Health/Cosmetic/story?id=1848166&page=1 SUNDAY, April 16 (HealthDay News) — Scott Peres, a 42-year-old sales representative from New York City, was bothered by a chronically sore shoulder, so he decided to give acupuncture a try for pain relief.
His acupuncturist, Shellie Goldstein, who practices in New York City and tony East Hampton, N.Y., gently inserted some needles in the area around the shoulder, and soon the pain began to ease. While chatting, Goldstein also mentioned that something called facial acupuncture could reduce the fine lines on his face. So Peres decided to give that a try, too.
At the end of his fourth facial acupuncture session, Peres was increasingly pleased with the results. "My crow's feet have definitely softened out, and it definitely makes the color of my skin look better," he said, adding that a friend even asked if he'd got a "filler" to plump up his face.
While the extent of the trend is hard to gauge because exact numbers are tough to come by, it's clear that facial acupuncture is gaining fans, particularly among aging Baby Boomers looking to roll back the clock. But there are other forces driving demand, including consumers who are tired of getting repeat Botox injections or are wary of the procedure. So, business-savvy acupuncturists are marketing their alternative approach as a holistic solution.