Acai berry scam: You'll lose money, not weight
Free trial isn't free; diet claims are bogus; payment practices are unfair
http://www.msnbc.msn.com/id/38958053/ns/business-consumer_news/By Herb Weisbaum ConsumerMan
For the last five years, the exotic acai berry has been the superstar in the world of diet supplements. Acai berry weight loss products claim to “boost your metabolism,” thereby making your body burn fat more quickly.
For the last five years, the exotic acai berry has been the superstar in the world of diet supplements. Acai berry weight loss products claim to “boost your metabolism,” thereby making your body burn fat more quickly.
Of course, there’s no proof the acai (pronounced ah-sigh-EE) berry can do anything to help you lose weight, but you’d never know that from the ads.
Using bogus claims, fake testimonials and slick marketing tricks, companies have sold hundreds of millions of dollars worth of acai berry supplements. They often use the “free trial offer” to snag customers.
That’s how they got Landria Brattain, who lives near Indianapolis. She saw a pop-up ad for a trial bottle of AcaiPure. All she had to do was pay $4.95 to Central Coast Nutraceuticals (CCN) to cover shipping and handling. The deal was simple: Try it and if you don’t like it, return the bottle and you won’t pay anything. But the package came with a bill for $68 that was already charged to her debit card.
Brattain used the stuff for three days, but it made her very sick with diarrhea, cramps and nausea. She called the company to complain but they would not remove the charge.
“They were very rude and very unfriendly,” she remembers. “They kept saying, ‘It’s your fault because you did not read the fine print.’ ”