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http://en.wikipedia.org/wiki/Earth's_gravityApparent gravity is weaker nearer the equator because the Earth's rotation produces an apparent centrifugal force.
Gravity provides centripetal force, keeping objects on the surface (and indeed the surface itself) moving in a circular motion. Consider that if the gravity of the Earth were to shut off, objects would fly off into space in the direction of their motion in accordance with Newton's First Law of Motion. Alternatively, if Earth's gravity were weakened so as to match the centrifugal force (at, say, the equator where rotational speed is largest) then objects there would appear to float. At the poles the radius of curvature is zero, so only this weakened gravity would contribute to weight and objects would not float. In this sense, local gravity (gravity at a particular point on the surface of the Earth) felt as weight is gravity due to the Earth's mass minus the centrifugal force. Because rotational speed decreases as one moves towards the poles, local gravity, g, increases from 9.789 m·s−2 at the equator to 9.832 m·s−2 at the poles.<3>
The second major cause for the difference in gravity at different latitudes is that the Earth's equatorial bulge (itself also caused by centrifugal force) causes objects at the equator to be farther from the planet's centre than objects at the poles. Because the force due to gravitational attraction between two bodies (the Earth and the object being weighed) varies inversely with the square of the distance between them, objects at the equator experience a weaker gravitational pull than objects at the poles.
In combination, the equatorial bulge and the effects of centrifugal force mean that sea-level gravitational acceleration increases from about 9.780 m·s−2 at the equator to about 9.832 m·s−2 at the poles, so an object will weigh about 0.5% more at the poles than at the equator.<4>
The same two factors influence the direction of the effective gravity. Anywhere on Earth away from the equator or poles, effective gravity points not exactly toward the centre of the Earth, but rather perpendicular to the surface of the geoid, which, due to the flattened shape of the Earth, is somewhat toward the opposite pole. About half of the deflection is due to centrifugal force, and half because the extra mass around the equator causes a change in the direction of the true gravitational force relative to what it would be on a spherical Earth.