By Alexis Madrigal March 9, 2010 | 6:35 pm | Categories: Space
SAN FRANCISCO — In the late 1950s, American space companies jumped into a headlong race to build an aerospace industry that could launch missiles across the world and rockets above it.
In her new book Another Science Fiction, archivist Megan Prelinger delves into the hyperbolic, whimsical world of the advertisements these early aerospace companies created to sell themselves.
Far from the dry, technical ads you might imagine, companies like Northrup, Ex-Cell-O, and National tried to lure the most talented young engineers into their cubicles by drawing on the mystique of science fiction. Ball-bearing, engine-part, and guidance-system companies didn’t sell themselves, but rather the grand vision of space exploration as the next step in mankind’s destiny.
The book is lovingly crafted and exhaustively researched. Unlike so many “big idea” tomes that skip over the details to deliver the PowerPoint version of reality, Another Science Fiction glories in the details, providing a complex portrait of the nation’s spacefaring ambitions. Prelinger’s analysis reaches outside the narrow confines of space boosterism to reveal the neural connections in the American psyche between the final frontier, the Soviet menace, and good, old industrial engineering.
We caught up with Prelinger at the wonderfully strange library she runs with her husband, Rick, to ogle old space stuff and discuss countercultural space utopias, alternatives to Apollo, and her hopes for a human spaceflight renaissance.
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http://www.wired.com/wiredscience/2010/03/qa_another_sciencefiction/interesting interview