You can see the debris falling down the cliff’s edge (the top of the cliff is to the bottom left of the image, and we’re looking almost straight down the cliff’s face) and then creating a plume of dust at the bottom, hundreds of meters below. When HiRISE took this image, the slide couldn’t have been more than a minute old. You can see that there have been a lot of avalanches here in the past, too. The bottom of the cliff has lots of material clearly deposited by fast-moving falling debris.
http://blogs.discovermagazine.com/badastronomy/2010/03/15/another-awesome-martian-avalanche/Questions remain about how these dust avalanches are triggered, though it is believed to be related to the spring warming of CO2. You can find out more in Patrick Russell’s caption for HiRISE observation PSP_007338_2640.
http://hirise.lpl.arizona.edu/HiBlog/2010/03/10/springtime-for-avalanches/