turned on booktv this morning, in time to catch a segment by barbara j. berg on her book of the above title. as a life-long feminist, one who has worked on so many different aspects of the problem, it was disheartening to see how much of a backlash there has been, and how far we have to go (like a person the other day who said it was bs that a male boss would make a very demeaning, insulting comment without immediately being hit with a lawsuit)
one of the things she pointed out, in terms of backlash, was the current popularization of the word "housewife"--a term feminists worked very hard to eliminate from our vocabulary. women, after all, are not married to their houses. but look at the prevalence of shows with that word in the title--and look at the stereotypes portrayed therein. just one small example.
From Publishers Weekly
Sexism hasn't gone away, argues journalist/activist Berg, it has simply adapted to our changing culture. Berg offers a refresher course on the 20th-century women's rights movement and its unexpected devolution in recent years, drawing on aspects of culture like advertising and reality TV, scientific research and an online survey of 300 not-so-randomly selected women and interviews with 200 more. Contemporary women, Berg says, are encouraged to imitate vapid media darlings instead of breaking glass ceilings (or breaking even) in academia, business and government. Containing the requisite—and accurate—feminist media criticism and movement history, updates to the 2008 presidential election and Obama's first few months, this is an excellent, easily decipherable text for history, sociology and women's studies students—and even older feminists looking for an update. Berg uses short chapters for flowing discussions on work, reproductive rights, health and activism. She focuses on working women's issues, and more discussion on women who choose to be full-time homemakers and their particular concerns would have added balance. But Berg still offers a wakeup call for young women entering the cultural and career trenches on what went wrong and how to fix it.
http://www.amazon.com/Sexism-America-Alive-Ruining-Future/dp/1556527764/ref=sr_1_1?ie=UTF8&s=books&qid=1262564091&sr=1-1