http://news.duke.edu/2010/05/rosette.htmlA perception of sensitivity and competence causes women to be evaluated as better leaders than men in comparable positions, says a recent study.
Wednesday, May 12, 2010
DURHAM, N.C. -- The prevailing stereotypes that women in business are too sensitive or just not as competent as men form the frame of the glass ceiling. But once a woman has shattered that barrier to advancement, these same biases may work in her favor, according to a Duke University researcher.
A perception of sensitivity and competence causes women to be evaluated as better leaders than men in comparable positions, according to a recent study in the Journal of Applied Psychology.
The research, led by assistant professor Ashleigh Shelby Rosette of Duke University’s Fuqua School of Business, showed that top women executives credited with responsibility for their own success can be viewed simultaneously as more competent and more relationship-oriented than men, leading them to be perceived as more effective leaders than their male counterparts.
“In business environments, even if women are thought to be sufficiently competent, they are frequently thought to be not very nice,” said Rosette. “But on the tiptop rungs of the corporate ladder, competence and niceness may have a certain level of compatibility for women top leaders.”