There is a great opportunity presented by the uproar over the bigoted slurs used so sloppily and casually by a nationally broadcast hatemonger. The boil of bigotry on America’s ass has been lanced and what oozed out was not pretty. A nation caught with its pants down and forced to face in the mirror the assumptions and attitudes that we sit on, day after day, decade after decade, with varying levels of discomfort....
It’s no longer possible to keep those attitudes in the dark and deny their existence or laugh them off as “entertainment.” The outrageousness and the outrage has finally reached a tipping point.
Yet the opportunity is obscured and could be lost when attention is shifted to the small arguments and black and white thinking that professional media hatemongers have conditioned the American public to engage in and expect. A public with short tempers, short memories and short attention spans are easy to manipulate.
Two decades of social progress segued into the rise of Reaganism, the fast-tracking of corporate and media consolidation, the end of the Fairness Doctrine and the Backlash against women and other subgroups whose progress threatened the status quo. Another quarter century passed and those combined forces led us to the moment when a syndicated schlock jock/political wannabe chuckled over the appearance of a collegiate team of champion athletes who happened to be women, many of whom happened to be African American.
With all his power to broadcast his bile and belittlements, propped up with visits from prominent politicians, the poor man was baffled by the sight of youth, vitality, power and achievement in the form of women with dark skin. The image did not fit into the limited repertoire of acceptable cliches formatted into his mind and his audience-- a repertoire of cliches limited to those that serve the needs of the owners of the company he worked for.
Which boosts ratings? Which serves the status quo of the powers that be? Praising the winning team of athletes as athletes and not even noticing or mentioning their color and gender? Or ridiculing, insulting and dehumanizing them and their achievements?
Attacking them with bigoted slurs puts them back in their place, maintains the status quo and inflames the audience. It’s a win-win-win!!
The companies that own and operate national hatemonger media (where right wing blowhards complain about “liberal” media that Lush Rimbaugh now calls “The Drive-bys”) also happen to produce and market the formulaic corporate music that the public is supposed to blame for injecting hate speech into the mainstream. Unable to connect the dots, we are expected to argue about rappers making big bucks and if they can say it why can’t anyone else and why are they allowed to say it and what about censorship and he’s not the only one that does it and why was he singled out and he’s not the only one that does it and why do we put up with that?
And it’s all good for ratings.
The offensive schlock jock was not fired for political or moral or social reasons-- it was a business decision. The media octopus doesn’t mind lopping off an arm-- it will just grow another one.
Some of those arms work overtime to make sure that styles and demographics stay rigid and regimented; that the limitations on appearance, participation and perceived power are kept in place; and that the public is divided along artificial and obsolete boundaries, lest they wake up one day and notice that the game is rigged. Wake up and form a team, a powerful group that takes on the status quo and wins.