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I'll start off with the obvious: what hypocritical bullshit. There is no "humane" in killing an animal for want, which is all the consumption of animal products is in 90% of food applications (I'm giving an ample 10% for medical reasons that I'm without knowledge of).
That said, I like the idea of the label. If someone is going to eat meat, etc, then at least this is a far sight better than factory farming methods when it comes to animal care. Not everyone is willing nor wanting to go vegetarian or vegan, so this is a good option for them, I think. Additionally, I think that when someone sees the label, having no idea what the hell it means, it might cause them to go research it, which could possibly educate them as to their current purchasing decisions. Which leads me to a true story...
As many of you know, I recently lost my big boy to cancer. During his last months, I fed him all the dead critter under the sun. Yes, I realize the hypocrisy. ANYway, I did so with locally raised or cage-free eggs that were lay by nesting hens. One time, as I was checking out at the supermarket with 6 dozen of these eggs, they drew the eye of the cashier (I think it was the heavy duty plastic egg cartons they came in). She asked about them, and what was so special about those eggs. She got a quick 30 second polite, non graphic education on battery hens. Both she and the bagger were stunned. Absolutely stunned. She actually WROTE DOWN "cage free" and said she wanted to look up more info on it.
Score one for the chickens.
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