I agree with you, Elad, in everything you stated.
I can only speak on this show, as I've watched most of it.
If I were the average person, and watched the show (and I'm trying VERY hard to think along those lines) I'd want more information on how those precious little chicks were moved about the country and treated. They're not treated kindly in the factory (they showed that pretty well). They're shipped w/out food nor water, (they showed and discussed that). They showed the very rough treatment that these animals endure in the chick factory.
Were I a feminist, I'd want to know why the female chicks are worth more, as they stated. Were I a chauvanist, I'd want to know why the males are worth less. Googling "baby male chicks" brings up an important #1 hit from Farm Sanctuary,
http://www.poultry.org/eggs.htm. Well done, Baustons.
It's not PETA, which folks will dismiss. It's entertainment that the avg Joe will watch and digest (at least some of it). I think that showing that the animal industry is just that, an industry, much like building a car or a DVD player is good, especially when it's a cute, fuzzy little animal. Sure, that might be exploitive if you asked the chick getting tossed in the bin. However, that chick would be all for it if it meant it was abolished sometime soon, or that instead of sorting 20,000 chicks today (yes, a true figure) it were half that.