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Use "POD" in your trademark, get sued. Has Apple gone to far?Even if the product you make doesn't look, smell, feel, or do anything remotely close to what an iPod does, and even if consumers can't buy it on the shelves in a store, that apparently doesn't mean Apple won't release its legal dogs on you if the name of your product includes the letters P-O-D.
That's exactly what's happening to Dave and Carolee Ellison, owners of Mach 5 Products — a small, family operated business that makes games for arcades — the kind that either spit out tickets as a reward for your performance or the crane-oriented games where you take your chance at retrieving a stuffed animal or some other toy with a hand-operated crane.
Until the Ellisons came along, the only way to figure out how much money an arcade game took in, and how many prizes or tickets it gave out, was to open up the arcade machine and take a reading off a mechanical counter. So, the Ellison's came up with a digital version of the same thing that transmits the accounting information via infra-red technology to a notebook or a PDA in a way that the data can be loaded directly into a spreadsheet.:)
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