|
Yes, nearly all of us pay more for groceries than we did in the past. But look at how our shopping habits and tastes have changed.
The proliferation of the idea of food as entertainment and not just sustenance has led to tens of thousands of product choices that didn't exist previously for the average American.
Think just about frozen vegetables. Most grocers in the past offered green beans, corn, peas, carrots, peas, spinach, and a combination of those. Now look at the choice available at our supermarkets today. The old stuff is still there, and it's pretty reasonably priced on sale. But many Americans now CHOOSE a more expensive product for supper. It might be a pricey blend; it might be artichoke hearts or something to steam or with a sauce.
Look at bread. Many Americans grew up on Wonder bread. Then the whole grain trend drove people to mid-priced loaves. Then people started buying the "better" brands that now cost upwards of $4. Dozens of varieties to "entertain" your tongue. But the most nutritious 100% whole wheat loaf is still there, often as a store brand, for under $2.
My question is this: is the American family's higher food bill due to actual higher prices, or is it due to our expectation of wider choices?
Peek in an American pantry today and you'll see many ingredients that the home cook never heard of not too long ago. Balsamic vinegar? Sea salt? I have six kinds of vinegar in my cupboard. Five kinds of salt. Ten kinds of flours and meals. Six different pastas. Canned tomatoes with chilis, with italian seasoning, whole, diced, stewed, pureed. In the fridge are seven different fresh fruits: three kinds of apples, oranges, blood oranges, limes, lemons. Oh, and tangerines, too. And cheeses galore!
And so on. I'll wager that even those of us who cook frugally have many more items in our cupboards than people did in prior decades.
Last night we had a plain, old kind of supper. Hamburger steaks with catsup, baked potatoes with butter, and those frozen vegetables with carrots, peas, corn, beans and limas. It was that bag of veggies that made me ponder all this. I hadn't eaten that kind of mixed vegetable blend for many years. It was damned good. Fresh frozen from the field, full of nutrients. Bright and flavorful. A bargain.
I don't know what the future holds for our food choices as the economy dithers. But I know that part of my higher costs are due to an escalation in food choices.
|