I agree that they're pretty goofy looking... but he's been wearing them on tv for years, and Croc's has been making them the "Mario Batali New Bistro Shoes" for a couple years now, marketed to food workers.
Crocs, Inc. (NASDAQ: CROX), pioneer of a new breed of comfort footwear, today announced world-class chef and author Mario Batali has endorsed its new Bistro shoe. The new model, designed for restaurant and food service industry professionals, offers workplace comfort and features a special slip-resistant design. ...
“Crocs is very excited to announce the partnership with celebrity chef Mario Batali and the new Bistro shoe model,” said Ron Snyder, CEO of Crocs. “Mario has been a long-time fan and a visible supporter of Crocs shoes, and his endorsement further validates the benefits of Crocs shoes for the restaurant and food service industry.”
“It’s not hard to see that I’m a supporter of Crocs, given that I wear them on a daily basis. The new Bistro model brings functionality for the kitchen to the equation producing a product that I am happy to support,” said Batali.
The partnership with Chef Batali, who owns close to 50 pairs of the signature orange Beach model, will include ongoing appearances, testimonials and signature recipes posted to www.crocs.com. Perhaps most well-known for his role on Food Network’s wildly popular Iron Chef America, and his own series, Molto Mario, Batali is also the author of five cookbooks and owner of an ever-growing empire of 11 restaurants in New York City, Los Angeles and Las Vegas.
Batali is especially fond of the new Bistro shoe because it offers high comfort to workers in the restaurant and food service industry, while it is specially designed to meet workplace standards with a closed heel. In addition to its special slip-resistant design, the shoe also features a thicker metatarsal area to help protect the top of the foot, as well as a supportive arch and foot bed circulation nubs to ensure all-day comfort. The exclusive Croslite™ material conforms to the foot creating a custom fit and the added looseness allows the foot to bend and expand naturally to reduce fatigue. All of the new models are odor- and bacteria-resistant and can be simply sterilized in clean water and bleach.
The Bistro (MSRP: $39.99) will be available in Mario Batali’s signature orange color, as well as in black, chocolate, navy, red, and white. The Bistro will be available to retailers in late summer 2007 in women’s sizes 6-12 and men’s sizes 4-13.
Article link:
http://www.businesswire.com/portal/site/home/permalink/?ndmViewId=news_view&newsId=20070517005210&newsLang=enpictures:
http://images.google.com/images?hl=en&source=hp&q=mario+batali+crocs&gbv=2&aq=f&oq=&aqi=Mario was dressed in his standard chefswear, as were all the other chefs. But he likes to wear short pants, so the shoes really stand out.
:rofl: