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All purpose is intermediate in gluten (protein) content.
There are different kinds of wheat -- red and white wheat. Spring wheat and winter wheat. Hard (high gluten (wheat protein) content) and soft (low gluten (wheat protein) content).
So, you can have hard red spring wheat or soft white spring wheat. Or, soft white winter wheat. Or other combinations. They are all different strains or varieties of wheat, they just generally aren't named like we name tomatoes or apples, to my knowledge. But, all are still "unique" varieties or strains in the same way a Red Delicious apple is different from a Granny Smith, which is different than a Fuji.
Red and White refer to the color of the wheat berry (grain of wheat) -- Red wheat is darker in color, and sort of rust colored. White wheat is lighter and a basic straw color. I actually saw both of these grains on the hoof today in the bulk bins at Whole Paychecks, when I was getting some Black Eyed Peas to make Hoppin' John on Saturday (yes, I'm a shameless thief, stealing other's culinary traditions outright -- I'm pure yankee through and through, with New England roots and a midwestern/Great Lakes upbringing, and NO southern culinary roots at all).
Soft wheat flour is used for pastry and cakes -- you want a low gluten content so that the end product is delicate, not tough and chewy.
Hard wheat flour is bread flour -- you want the gluten for a chewy texture and good "rise" -- higher gluten content makes a dough or batter more "spongy" and allows it to trap carbon dioxide, which is released by the yeast during fermentation, better than a lower gluten content does.
All purpose is the compromise version -- it's intermediate in gluten content -- low enough it still works for cakes, pie crusts, and pastry -- high enough it still makes decent bread. It's off the rack, one size fits all flour.
I don't know WHEN they came up with the concept of all purpose, but I'd be wiling to bet it was either in the 1920's when consumerism and its trappings were basically invented, or in the 1950's, when consumerism went mainstream and became a pop culture phenomenon.
To me, "all purpose" seems like the kind of thing that would have come out of the mind of a Henry Ford type guy -- "I know, I sell a blend of flours that will work for everything, and make a killing."
A couple of other random factoids -- the gluten content of flour varies a little bit by region and season -- "hard" flours grow better in colder climates, and more "winter" wheat varieties are hard wheats than are spring wheat varieties. As a result, I seem to recall that all purpose flour sold in the northern states tends to be slightly higher in protein content than that sold in the south, and also, flour from the winter wheat crop is higher in gluten than flour made from the spring wheat crop.
Now, bear with me just a bit, and please forgive any errors in the above, because I'm dredging this from memories of my "Intro to Crop and Soil Science" class at Michigan State winter term 1987, which would have started 24 years ago next week, and that is a LONG time ago.
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