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So as NOT to force you to open the huge pictures)
As to Safeway's Rancher's Reserve, I have tried it and have liked every piece I bought so far. Mind you, with Sparkly being a veggie head, I don't eat all that much red meat anymore, but what I've bought in the last year or two has all been this.
Here's a lift for their website, with my comments .......
Q: Where does Rancher's Reserve® come from? A: Rancher's Reserve® steaks and roasts are sourced exclusively from the richest cattle-growing regions of the Great Plains. Beef sold under the Rancher's Reserve® trademark is processed by an exclusive supplier under the strict Safeway Companies guidelines to promote tenderness, juiciness and flavor.
I thought it was imported, but I guess it isn't.
Q: Why can't I find Rancher's Reserve® in my store? A: Rancher's Reserve® is only available at Safeway Companies. If your locally owned Safeway store does not currently offer Rancher's Reserve®, please be patient because it is coming soon.
Q: Do I have to pay more for Rancher's Reserve®? A: No, Rancher's Reserve® is a great "everyday value" providing you with a consistently juicy, flavorful and tender beef.
Q: Is Rancher's Reserve® choice? A: We do not sell Rancher's Reserve® beef as being exclusively choice except in selected markets. Rancher's Reserve® beef is a combination of select and choice grade. Grade can be an important factor in marbling and insuring good flavor and all Rancher's Reserve® beef is hand selected to insure we meet our specifications for proper marbling. However; grade only accounts for a small portion of achieving overall tenderness. Our top priority with Rancher's Reserve® is to offer consistently tender, flavorful and juicy beef at our everyday low prices.
Okay ... this statement's a bit weaselly. They say it is 'a combination of select and choice grade', but neither the words 'choice' nor 'select' are capitalized. I am assuming they mean the USDA grades of 'Choice' (second highest) and 'Select' (third highest), but by common convention, meat grades are capitalized. I suspect what's going on here is they're grading their own meats and allowing some USDA Select meat in with the USDA Choice. Now, grade is not an indication of wholesomeness. It is all fit to eat and perfectly safe. One is NOT safer than another. Rather, grades are an indication of quality. Up until a very few years ago, almost all th meat sold in stores that was graded was Prime or Choice. After that, you got down to 'house grades'. In the end, I suspect that's all this is. A private grade system.
Q: How do I get my money back if I am not satisfied? A: If you are dissatisfied with any beef purchase, simply return your receipt to your meat department and speak with your meat cutter. You will receive your money back and another cut of the same product at no charge. We are very confident of the tenderness, juiciness and flavor of our Rancher's Reserve® product.
Q: Can I freeze Rancher's Reserve®? A: Yes, all Rancher's Reserve® beef is fresh and has never been frozen. When freezing meat, please be sure to utilize proper freezer wrap or freezer bags to insure product quality. Once meat has thawed, do not refreeze.
This is a good thing.
Q: Is Rancher's Reserve® different than the beef Safeway Inc. used to carry? A: Yes, all Rancher's Reserve® beef is now guaranteed to consistently deliver tender, juicy meats because it is quality controlled at every step, employing a combination of cutting-edge production technologies unmatched by any beef producer in the world. Rancher Reserve® is exclusive to Safeway and it's subsidiaries.
This pretty much confirms my supposition .... private grading.
Q: What makes Rancher's Reserve® better than other stores' beef? A: Rancher's Reserve® undergoes a Verified TenderTM process to ensure its tenderness guarantee. Some of the steps include: grain feeding, hand-selection of the final product, hand trimmed, middle meat cuts are aged 14 days for optimal tenderness. Rancher Reserve® is tracked to ensure each cut meets strict standards for quality and tenderness. Foremost, Rancher's Reserve® beef is guaranteed to be tender or we will refund your money and cut you another steak at no charge.
I also think it has been jacquarded. A scary name, it is nothing more than piercing the meat (after it has been cut into whatever it is sold as ... steak, roast, etc.) with slender knife blades. The blades are maybe a 1/16" wide - more like needles. They pierce the meat all over and the cuts are closely spaced. If you look **really** close, you can sometimes see the result. The effect is to sort of 'prechew' the meat a bit. It is an excellent way to tenderize meat and is totally safe (it is just a mechanical process). It also aids marination and does nothing whatever to change the taste. Used to be, you had to pay more for meat processed this way.
Q: Is Rancher's Reserve® Grain fed? A: Yes, Rancher's Reserve® beef is grain fed. Grain feeding produces marbling which helps to ensure a tender, juicy, and flavorful cut of meat.
Q: Is Rancher's Reserve® USDA inspected? A: Yes, Rancher's Reserve® beef is inspected by USDA inspectors.
Q: If I have additional questions, how can I get them answered? A: Please feel free to call (877) SAFEWAY or ask your friendly meat cutter.
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