due to complaints. It was scheduled for the week of Juneteenth and they were using the slogan, "Black is beautiful!"
http://www.statesman.com/search/content/news/stories/local/06/12/0612dogs.html Thursday, June 12, 2008
A promotion by the Williamson County Regional Animal Shelter to boost the adoption of black-coated dogs and cats that coincided with the week of Juneteenth has drawn criticism for being racially insensitive.
The shelter has halted its "Black is Beautiful" Week planned for Saturday through June 20 after the president of the Austin chapter of the National Association for the Advancement of Colored People raised concerns in the media.
"We apologize if our promotion to reduce fees on black dogs and cats offended anyone," shelter Director Cheryl Schneider said in a statement.
The shelter, which is in Georgetown, had planned to reduce adoption fees for black-coated animals to $25 during the week. The normal fee for adoption is $85, county spokeswoman Connie Watson said.
Nelson Linder, president of the Austin NAACP, said it was a "violation" to use "Black is Beautiful" as a promotion for an animal shelter and that the shelter was right to halt the promotion. The phrase became popular during the 1960s civil rights movement as a way to promote equality and African American self-esteem.
"I don't think it was intentional, just not very well planned out or considered," Linder said.