Wal-Mart Launches PR Blitz To Fight Critics (plus poll)

[Lorien]

Wal-Mart Launches PR Blitz To Fight Critics
CEO: Time To Speak Up For Workers


POSTED: 11:09 am EST January 13, 2005

UPDATED: 11:49 am EST January 13, 2005


BENTONVILLE, Ark. -- Wal-Mart placed more than 100 newspaper ads Thursday defending its impact on workers and communities, and chief executive Lee Scott said he wants the company to set the record straight.
Discussion: How Do You Feel About Wal-Mart?


If Wal-Mart's position as the world's largest retailer makes it a focus of attack, Scott said, he wants the criticism to at least be accurate. It's unfair to characterize Wal-Mart as a company that does not pay well and relies heavily on part-time workers, he argued.
"We want to get those myths off the table, set the record straight," Scott said in a phone interview from New York City, where he was giving interviews Thursday.
The full-page advertisements, in the form of a letter from Scott, say the company's average pay is nearly twice the minimum wage, 74 percent of its hourly workers are full time, and it offers health and life insurance, company stock and a 401(k) retirement plan. Wal-Mart has more than 1 million domestic employees.
"We're taking this time to say, 'Hold on a minute. We have good jobs,"' Scott said.
Bentonville-based Wal-Mart Stores Inc. has been the target of lawsuits accusing the company of bias against women and not paying employees for all the hours they worked. Wal-Mart has vigorously fought the court actions.

More, plus poll: http://www.thekcrachannel.com/money/4079087/detail.html