Social business model: looking for information.

[EFerrari]

Last night I heard an intriguing discussion about this model on Charlie Rose. It occurred to me that the trouble with coming up with a project was the result of not being very motivated by money per se. Lots of ideas but I get incredibly bored very quickly and the project becomes misery. I was more interested in that interview than in anything else for a long, long time.

I found this paper by Mr. Yunus (the interviewee, a Nobel prize winner) after a quick search. It's sort of too general and a little too florid but:


Social Business Entrepreneurs
Are the Solution

Muhammad Yunus

Capitalism is Interpreted too Narrowly

Many of the problems in the world remain unresolved because we continue to interpret capitalism too narrowly. In this narrow interpretation we create a one-dimensional human being to play the role of entrepreneur. We insulate him from other dimensions of life, such as, religious, emotional, political dimensions. He is dedicated to one mission in his business life ---- to maximize profit. He is supported by masses of one-dimensional human beings who back him up with their investment money to achieve the same mission. The game of free market works out beautifully with one-dimensional investors and entrepreneurs. We have remained so mesmerised by the success of the free market that we never dared to express any doubt about it. We worked extra hard to transform ourselves, as closely as possible, into the one-dimensional human beings as conceptualised in theory to allow smooth functioning of free market mechanism.

Economic theory postulates that you are contributing to the society and the world in the best possible manner if you just concentrate on squeezing out the maximum for yourself. When you get your maximum, everybody else will get their maximum.

As we devotedly follow this policy sometimes doubts appear in our mind whether we are doing the right thing. Things don't look too good around us. We quickly brush off our doubts by saying all these bad things happen because of "market failures"; well-functioning market cannot produce unpleasant results.

I think things are going wrong not because of "market failure". It is much deeper than that. Let us be brave and admit that it is because of "conceptualisation failure". More specifically, it is the failure to capture the essence of a human being in our theory. Everyday human beings are not one-dimensional entities, they are excitingly multi-dimensional and indeed very colourful. Their emotions, beliefs, priorities, behaviour patterns can be more aptly described by drawing analogy with the basic colours and millions of colours and shades they produce.

http://www.grameen-info.org/bank/socialbusinessentrepreneurs.htm

And, here's a site that seems to offer templates as you walk through the planning stages:

http://thesocialbusiness.typepad.com/social_business_plans/social_enterprise/index.html

[earcandle]

1. Thanks for the links!