Blackwater dumps tarnished brand name

[unhappycamper]

Blackwater dumps tarnished brand name
By Mike Baker - The Associated Press
Posted : Friday Feb 13, 2009 13:47:24 EST

RALEIGH, N.C. — Blackwater Worldwide is abandoning the tarnished brand name that has defined the beleaguered company since its founding more than a decade ago.

Blackwater officials said Friday its family of two dozen businesses will now operate under the name Xe, pronounced like the letter “z.”

The decision comes as part of an ongoing rebranding effort that grew more urgent after a September 2007 shooting in Iraq that left at least a dozen civilians dead.

Blackwater president Gary Jackson said in a memo to employees the new name reflects the change in company focus away from the business of providing private security.

Spokeswoman Anne Tyrrell said the company felt the Blackwater name was too closely tied to its security work in Iraq.


Article at: http://armytimes.com/news/2009/02/ap_blackwater_namechange_021309/%2e

[Downtown Hound]

1. Yes, they don't want it known that the company responsible

for training many U.S. police officers is guilty of God knows how many crimes in Iraq and other places. Might send out the wrong signal you know.

[MrModerate]

2. I saw how those pigs operated in Iraq . . .

Running civilians off the road, waving their weapons around, traveling in brand new vehicles, and threatening our security guys if they felt we were blocking their way. Schmucks.

"Xe" will make a huge difference, because, of course, they're firing all the dickwads in their organization (including the founder) at the same time. Not.

[islandmkl]

3. i am proposing that the common name for feces...

shit...be changed to...peanutbutter....


oh wait, that name isn't so good right now, either...


i'll get back to you....