Looks to me as though this is part of the lead in to the Alliance for Climate Protection's three year ad and information blitz. Environmental branding will be very important in getting the message out to people.
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From their intro:
It’s the most anticipated brand forum and it’s back, bigger and better than ever. The Global Brand Forum, “The Davos of Branding” will kick off in Singapore on August 6 - 7 at The Ritz-Carlton, Millenia Singapore.
Previous editions of the Global Brand Forum have featured inspiring global leaders such as Rudy Guliani, Francis Ford Coppola, Warren Bennis, Al Ries, Deepak Chopra, Dame Anita Roddick, Minister Mentor Lee Kuan Yew, Tom Peters, Scott Bedbury, Jack Trout, Faith Popcorn and many more. This year is no exception as the Global Brand Forum continues to be the world’s most influential and inspirational platform for brands, business and thought leadership. The line-up of speakers include:
AL GORE
The former US Vice President, Politician, Teacher, Businessman, Author, Environmentalist and Oscar Winner
JOHN QUELCH
Senior Dean of Harvard Business School and Author of several book including ‘New Global Brands’
KEVIN ROBERTS
Global CEO, Saatchi & Saatchi Advertising and author of several books including ‘Lovemarks’
NIGEL PARSONS
Managing Director of Al Jazeera, the world’s fatest growing Television network
TAPIO HEDMAN
Senior vice President, Nokia Multimedia
MARTIN ROLL
Brand Strategist and author of ‘Asian Brand Strategy’
Moderator : Riz Khan
Global Anchor, Al Jazeera
AND MORE
Programme Focus
This year’s Forum will focus singularly on brand issues with an aptly titled theme “What it Takes to Create Leader Brands.” Topics that will be discussed include the following and many more:
• What does it take to be a brand leader?
• What separates leader brands from the rest?
• Why leader brands need to be sustainable?
• What Asian brands need to to do to Globalise?
• What are the major media and consumer trends that will impact brands in the future?
• What are the new dynamics of Mobile Telephony?
Who Should Attend
Global Brand Forum 2007 is targeted at CEO’s, Marketing Directors, Brand Custodians, Creative Directors, Bureaucrats and entrepreneurs across Asia-Pacific who are concerned with creating, defending and growing their brands.
This is a once-in-a-lifetime opportunity to interact with, listen to and get practical brand ideas directly from the world’s most influential brand gurus and practitioners who have created and advised the world’s most powerful brands.
This inspirational and transformative experience will encourage debate, foster reflection and ultimately engineer change in the way companies in Asia manage their brands and business.
Conference Format
The conference format adopts a series of intellectually stimulating speeches, panel discussions, extended Q&A sessions and knowledge-sharing opportunities held over two invigorating days.
Designed to add value beyond the traditional forum environment, there will also be industry breakout sessions where you can participate in closed-door dialogues where specific industry knowledge can be freely shared.
You will also have ample opportunities to network and exchange ideas at the highest level with approximately 1000 business leaders from over 20 countries in Asia and around the world, as well as enjoy unprecedented Asia-wide media profiling.
If there's one event a year that you can't afford to miss, it's the Global Brand Forum - the world's leading event on Brands, Business and Leadership.
http://www.globalbrandforum.org/