http://liveearth.org/?cat=6AL GORE, KEVIN WALL, PHARRELL, CAMERON DIAZ LAUNCH UNPRECEDENTED CAMPAIGN, CONCERT TO COMBAT CLIMATE CRISIS
“Live Earth” Concerts in All 7 Continents to Reach Global Audience of Over 2 Billion
Los Angeles, CA – Detailing a historic effort to engage billions of people across the globe, Kevin Wall, Al Gore, Pharrell Williams, Cameron Diaz, and the MSN Network today launched Save Our Selves (SOS) – The Campaign for a Climate in Crisis. The announcement was made at the California Science Center.
SOS is designed to trigger a global movement to combat our climate crisis. It will reach people in every corner of the planet through television, film, radio, the Internet and Live Earth, a 24-hour concert on 7/7/07 across all 7 continents that will bring together more than 100 of the world’s top musical acts. Live Earth alone will engage an audience of more than 2 billion people through concert attendance and broadcasts. MSN has partnered with SOS to use its reach to make the Live Earth concerts available across the globe. The Live Earth audience, and the proceeds from the concerts, will create the foundation for a new, multi-year global effort to combat the climate crisis led by The Alliance for Climate Protection and its Chair, Vice President Al Gore. SOS was founded by Kevin Wall, who won an Emmy as Worldwide Executive Producer of Live 8.
“Our climate crisis is the paramount challenge facing humanity. SOS is more than a global distress call. SOS will give the world the tools we need to answer that call with meaningful action. The most important part of SOS is how individuals, corporations, and governments respond,” Wall said. “Our climate crisis affects everyone, everywhere, and that’s who SOS is aimed at. Only a global response can conquer our climate crisis. SOS asks all people to Save Our Selves because only we can.”
“In order to solve the Climate Crisis, we have to reach billions of people. We are launching SOS and Live Earth to begin a process of communication that will mobilize people all over the world to take action,” Gore said. “The Climate Crisis will only be stopped by an unprecedented and sustained global movement. We hope to jump-start that movement right here, right now, and take it to a new level on July 7, 2007.”
More at link - Partial List of bands participating
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