That business model does not work. There is no way that any business can survive if they give away their product for free. The New York Times bought the Boston Globe, and a few other NE papers, for $1.1 billion. They are now hoping to get $150 - 200 million for the paper. (The Boston Globe, even with the reduction in ad rates, still brings in over $500 million in revenue each year.)
The
http://www.businessinsider.com/2008/12/new-york-times-nyt-heres-how-much-cash-we-need">following article contains some info on just how dire the circumstances are for the NYTimes right now:
The New York Times Company (NYT) has taken positive steps to address its cash needs, but it still has more work to do. Unless/until it sells assets or cuts enough costs to become cash-flow positive, it will be dependent on the kindness of strangers for the next few years (and beyond). If the economy and NYTCo business continue to deteriorate, these strangers will likely become less and less willing to extend kindness on terms the company finds reasonable.
With the patient help of the folks at the NYT, we've put together a schedule of how much cash the NYTCo needs to come up with and when. Barring asset sales or further deterioration of the business, here's the bottom line for the next three years.
* 2009: $214 million of cash needed
* 2010: $546 million of cash needed
* 2011: $500 million of cash needed
(For the purposes of this analysis, we are assuming that the company uses the $400 million line of credit due in 2011 to fully pay down the $400 million line due five months from now, in May 2009. The company has already drawn down a portion of the second line. The company has not proofed these numbers, which contain some of our own estimates. Also, the company's liabilities extend well beyond 2011, so it will need additional cash in later years).