That is an old aphorism that has very true roots. It is covered pretty much the way you said. The Monica story of the late '80's was covered like a Hollywood scandal. The Sanford and Ensign and Edwards and so forth scandals are much more covered than the Energy/Climate Change bill. It will always be that way because we understand the basics of a sex scandal intuitively and the basics of US Energy policy very little. And one makes good tv and the other doesn't.
I think we are about to leave Web 1.0 behind. I think the Firedoglake and DKos folks know this and understand they are part of a maturing media that will have to share space with the new stuff from IM, Twitter, Facebook and so forth. The blogs have matured and been through 2 or 3 election cycles. They are no longer the newest kids on the block. Their readers and audience are now known quantities. We roughly know the conservatives blogs and the liberal blogs and we know the dividing lines between them.
Web 2.0 is more interactive than 1.0 was and it relies more on immediacy than the blogs did. (Again, for better and for worse.) Lefty blogs are not going away, but they are going to have video and IM and Twitter and Facebook layered in with them and they have to change to adapt to that. Lefty blogs are places where in depth information can be written and read. That fills a need. But there is also a need for the short and sweet info alert. These media have to learn to live together. That is happening now and it will be a process.
BTW, no one in DC, including Obama, is currently very good at reaching the online, twittering audience out there. Obama did well in the campaign, but that was a campaign and the intent on that was to enable small cells to self-organize for the primary and then the purpose was to bring in money. There is no large, on-going effort that understands how to use the online world to aid in governing. No one in DC is doing this. The traditional 3rd party orgs also don't use this media well. No one does. No one. It is still a-borning, imho. The Obama folks are trying to figure out how to do this, but so far I would give them a C- for the effort and that is generous.
(Very TayTay like observation: The relationship between the blogs and politicians reminds me of the relationship between Prof Higgins and Eliza Doolittle in "My Fair Lady." Who created who and why do we have to put on our best manners for these creatures we co-created?
Before: Higgins (Professional Pols) luring Eliza (netroots) in:
Professor Henry Higgins: Eliza, you are to stay here for the next six months learning to speak beautifully, like a lady in a florist's shop. If you work hard and do as you're told, you shall sleep in a proper bedroom, have lots to eat, and money to buy chocolates and go for rides in taxis. But if you are naughty and idle, you shall sleep in the back kitchen amongst the black beetles, and be wolloped by Mrs. Pearce with a broomstick. At the end of six months you will be taken to Buckingham Palace, in a carriage, beautifully dressed. If the king finds out you are not a lady, you will be taken to the Tower of London, where your head will be cut off as a warning to other presumptuous flower girls! But if you are not found out, you shall have a present... of, ah... seven and six to start life with as a lady in a shop. If you refuse this offer, you will be the most ungrateful, wicked girl, and the angels will weep for you.
Middle: What is the vision and task here anyway?:
Professor Henry Higgins: I know your head aches; I know you're tired; I know your nerves are as raw as meat in a butcher's window. But think what you're trying to accomplish. Think what you're dealing with. The majesty and grandeur of the English language, it's the greatest possession we have. The noblest thoughts that ever flowed through the hearts of men are contained in its extraordinary, imaginative, and musical mixtures of sounds. And that's what you've set yourself out to conquer Eliza. And conquer it you will.
Eliza all grown up and mad because Higgins can't see she is::
ELIZA. That's not the proper answer to give me!
HIGGINS. It's the only answer you'll get until you stop being a plain idiot. If you're going to be a lady, you'll have give up feeling neglected if the men you know don't spend half their time snivelling over you and the other half giving you black eyes. You find me cold, unfeeling, selfish, don't you? Well be off with you to the sort of people you like. Marry some sentimental hog with lots of money and a thick pair of lips to kiss you with and a thick pair of boots to kick you with. If you can't appreciate what you've got, you'd better get what you can appreciate.
ELIZA Oh, I can't talk to you; you always turn everything against me; I'm always in the wrong; but don't be too sure that you have me under your feet to be trampled on and talked down. I'll marry Freddie, I will, as soon as I'm able to support him.
Sorry for that diversion, but honestly, because with the Galatea's you make; they tend to develop minds and egos of their own. LOL!