We cannot solve global warming singularly. We cannot solve the financial crisis, singularly. We cannot slow the growth of AIDS/HIV singularly. The problems are not humanly grasped in the abstract and, presented as a whole, do not compel action. In fact presenting a problem as a whole DISCOURAGES action because the problem is too big to compel action.
We break the problem down into it's component parts. We can't solve global warming alone. However, we can change a light bulb, check the energy efficiency of appliances before we buy them, plan our trips to save gas and so forth. None of these actions will solve all of global warming, but, if enough people do these things, it makes a huge difference in the problem.
Really smart people have an intrinsic understanding of human nature and how human beings think and react to their world. There is an enormous amount of research in the field of behavioral economics that should be applied to the study and practice of politics. I could recommend a dozen scientists who specialize in this, but let me introduce you, via C-Span's booktv (free video) to Prof Dan Ariely of MIT and Duke University. Go to www.booktv.org and enter "Ariely" as the search term in the search field at the top right of the page.
(Added side bonus: Ariely and the other behavioral economists absolutely destroy the RW rationale for economic behavior. The whole basis for RW economic thinking is that markets are rational. There is zero support for this in the research, zero. Markets and human beings do not act rationally. We have a whole political party operating on a fallacy economically. Surely we can take some of this research, based on easily explained studies, and use them to explain complex things with an eye to human nature.)
Except from Prof Ariely's blog on apathy and compassion:
If six months ago someone were to describe to me a tremendous oil spill and ask me to predict our collective reaction to it, I would have said that we would be highly interested in this disaster for a week or two and, after that short time, our interest would dwindle to “mildly interested.” After all, we (the public) appear only vaguely interested in a whole slew of environmental issues. The destruction of the Amazon rain forest, for example, has been going on for decades. Since 1970 we’ve managed to destroy about 600,000 square miles (www.mongabay.com/brazil.html), but we’re so used to these kinds of statistics that no one seems to care much.
So, why is it that we care so much about the BP oil spill than what happens on a daily basis in the Amazon? Here’s what we know about human caring and compassion. First and foremost, it is based on our emotions rather than our reasoning. Joseph Stalin said, “One death is a tragedy, a million is a statistic.” Mother Teresa said, “If I look at the masses I will never act, but if I look at the one I will.” In oil spill terms: We see pelicans and turtles mired and dying in oil, and we want to cry. We hear about families who have had their homes ruined and their livelihoods horribly affected or even destroyed, and we sympathize with their helplessness and want to do something to help them recover. Our compassion isn’t necessarily proportional to the magnitude of the catastrophe. It depends on how much of our emotion is invoked.
Perhaps I’m mistaken about human apathy, but it is also possible that there are particular features of the BP oil spill that influence how much we care, and that if these features were different, we would care substantially less, even if the magnitude of the disaster were the same.
Here are a few characteristics that might differentiate the BP oil spill from the destruction of the Amazon. First, it is a singular event with a precise beginning. Second, while the tragedy was ongoing (and we are not yet sure if it has ended or not) it seemed to become more desperate by the day. Third, we have a single organization that we can villainize. In contrast, in the Amazon, there are many organizations and individuals at fault, both in the countries where deforestation is occurring and abroad. And fourth, the Gulf is so much closer to home (at least for Americans).
The BP oil spill is, of course, a hugely devastating tragedy. At this stage, we don’t fully understand the magnitude of its consequences, which will likely last for decades. At the same time, it might be worthwhile to take this moment in history as an opportunity – when are caring about this tragedy is still high – to reflect on our larger relationship with the oceans, and the apathy with which we generally greet the less dramatic, but perhaps equally devastating, environmental consequences of overfishing and “everyday pollution.”
http://danariely.com/2010/07/20/why-we-care-the-gulf-the-amazon/