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positive public image - which Brown has. The coverage of him has been very positive, given how he actually preforms. His team or the media itself has created an image that he is engaged, independent, bipartisan and a serious legislator.
His team has done a good job in creating the meme that he - unlike other politicians - "actually reads the bills". It is amazing how often this is repeated in the comments - usually contrasting people like Barney Frank and John Kerry. Now, from his comments on all these bills - that he supposedly read, he has great reader comprehension problems. The few times I watched a committee he was on, he was NOT particularly useful.
What I fear is that that image and the fact that 2010 will make it obvious that the Democrats will not permanently have the majority may lead some to think that the state is better off with one Democrat and one Republican. This assumes that Brown would be able to get the Republicans to look after MA's interests if the Republicans are in power. (They would ignore that his "special" position is due to his being on the far left of the party. If they were in control, he would be treated like Specter, Chaffee, Snowe and Collins were. ) They also ignore that Brown's goals may not match those of MA.
In addition, he will be seen as likable and his good looks will help. The media clearly likes him - likely because he does not threaten them in any way. He does not not ask them to look to their better selves or to look beyond superficiality. They support his image and call it authentic - when it was in fact a facade. But, even if Democrats found that he never wore a barn coat before late 2009 and proved that his regular vehicle was a normal car until late 2009, it wouldn't matter - the image now has more credibility than the truth. (I suspect that people look for simple definitions - not authenticity, which in almost all cases is too complex to explain in a simple sentence.)
I also wonder if the media will work to hobble Kerry from helping a Democrat. Even when he first ran, they mentioned the pact between Reid and Ensign not to speak against each other. I suspect that that will be pushed as what should happen for the good of the delegation and working together in the Senate. (As Brown is up first, why do I suspect that they would not have the same concern if it were Kerry running?) Though I do think that other than getting people out to see a Democrat, who they otherwise wouldn't, any surrogate's contribution is limited.
Where he might be very vulnerable is if the Democrats get a very good candidate, who can generate the same excitement and who is more in line with MA on the issues. The facts are that Brown did vote against extending unemployment when it was very needed - and he did vote against aid to the states even when it was paid for. He likely will join the republicans in trying to preserve ALL the Bush tax cuts. Is there a young, articulate Democrat who can make the case based on values? (Someone on Blue Mass once suggested Tim Murray, the lt governor. Others have mentioned various representatives and some mentioned Elizabeth Warren) I think if the Democrats had someone inspiring - especially someone not from any social elite (no Kennedy) - who had the energy and the attractiveness that Brown does have, I think he could be beaten.
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