having a "do not Track" rule.
So it is good to see a groundswell of support emerging for minimum standards of privacy, online and off. This week, the Obama administration called for legislation to protect consumers’ privacy. In the Senate, John Kerry is trying to draft a privacy bill of rights with the across-the-aisle support of John McCain.
Microsoft, which runs one of the biggest Internet advertising networks, said it supports a broad-based privacy law. It has just introduced a version of its Explorer browser that allows surfers to block some tools advertisers use to track consumers’ activities online.
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Senator Kerry has not yet proposed specific legislation, but he has laid out sound principles. Companies that track people’s activities online must obtain people’s consent first. They must specify what data they are collecting and how they will use it. They need consumers’ go-ahead to use data for any new purpose. They are responsible for the data’s integrity. And consumers should have the right to sever their relationship with data collectors and ask for their file to be deleted.
But there are potential areas of concern. Senator Kerry so far has not called for a do-not-track option. He would allow companies to write their own privacy plans and submit them to the F.T.C. for approval.
http://www.nytimes.com/2011/03/19/opinion/19sat2.html?src=twrhpI may be off base, but think the NYT might be missing the forest for the trees. It seems to me that Kerry's principle that the companies need to get permission from people is stronger than an internet version of "do not call", where you have to opt out. Not to mention the bill is not written yet - so no details are known. Am I missing something?
Unfortunately, they do not seem to allow comments on this.
This article suggests that Kerry/McCain may make "Do Not Track" law. (It also says that the current versions of Mozilla Firefox and Internet explorer have the ability to stop some tracking - for behavioral advertising.
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Kerry's legislation is the latest in a line of efforts from lawmakers, government organizations, consumer watchdog organizations and browser companies to thwart this common practice. Over the past few months, Microsoft with its Internet Explorer browser and Mozilla with its Firefox browser, have both introduced 'Do Not Track' functionality. With the backing of Kerry and McCain, 'Do Not Track' functionality could become law.
"The purpose of the legislation I will present is not to discourage information sharing, but to encourage it -- but under a common code of conduct that respects the rights of both the people sharing their information and legitimate organizations collecting and using it on fair terms and conditions," Kerry said at the hearings.
Kerry said while data collecting and sharing with advertisers can stimulate the economy, it also leads to unethical information collecting. Once companies collect a person's information, there are no legal restrictions on further distribution other than anything that is self-imposed.
"We cannot continue to allow the collector's of people's information to dictate the level of privacy protection Americans get when they engage in commerce. And we cannot continue to let firms provide no protections, provide misleading statements of protection that they can change at will, or send the information along to others without care for where it goes or under what conditions," Kerry said.
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Read more:
http://www.ibtimes.com/articles/123565/20110316/do-not-track-ftc-president-obama-john-kerry-john-mccain.htm#ixzz1H2uJM2EU