It was set up by a retired Lutheran minister(Daniel Bruch) and his daughter(Sarah Bruch). Here is a little more about him.....
Born and raised in a parsonage in Iowa before World War II, he has been married to Elizabeth (Ph.D.) for 43 years and together they have four grown daughters and seven grandchildren. He has earned six degrees (including the D.Min., Ph.D, and Sc.D.); served as a college, university, and seminary professor; been a parish pastor and university chaplain; volunteered as a certified emergency room and police chaplain; and is a certified mediator and arbitrator. He became a liberal by conviction, not by birth. He has taught in Romania, Serbia, Hungary, and Indonesia, living in the latter two on several occasions for extended times.
http://www.liveliberal.com/home.html