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I do think George Lakoff's "Don't Think of an Elephant" makes some excellent points regarding this. People respond to the model they're familiar with (more often than not, the "strict father" model) and not necessarily to facts.
What I've found a lot in American society is that people mistake what's familiar for what's God's will, and there's a huge difference. The hawkish foreign policy, the emphasis on punishment of lawbreakers (rather than rehabilitation), the slavish devotion to unregulated capitalism are all depicted as Christian, even though they have precious little to do with the Scriptures. The Scriptures either do not figure or they are cherry-picked for the best effect (I seem to recall a verse in one of the epistles about people who don't work).
The media is no help in all this, as it only notes sins that are sexual and/or especially attention-getting (the better to sell magazines, newspapers, etc., and gain viewers). Lust and gluttony are sins, in their book, but not greed or indifference.
I wouldn't say we need to claim Jesus, for Jesus is not anyone's property, and of course the Democratic party welcomes those of all faith or no particular faith. Freedom to believe or not to believe is as vital as anything.
I would say we need to reframe the debate, get things into the public consciousness. I am old enough to remember when greed was not glamorized and people weren't encouraged to identify with the wealthiest, when unfettered capitalism was not presented as an ideal to the average person. We need to stop letting the other side get away with accusing us of class warfare every time we mention inequities. We've got to frame it partly as about community, about fairness, about justice, not as being about anger and taking something away.
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