Godzilla To Stomp On 70 Comic Book Stores This March

[Forkboy]

Chris Mowry of IDW Publishing came up with one hell of a great idea to promote the upcoming release of "Godzilla: Kingdom of Monsters" (formally Godzilla: Monster World), why not create a special variant cover for every comic book retailer who orders more than 500 copies showing their store being stepped on by the monster?

Needless to say the suits at IDW thought Mowry's idea was fantastic and sent the word out to comic book shops around the globe expecting a dozen or so to take them up on their offer. What the publisher didn't expect, however, was that some 70 such retailers would want their comic shop immortalised under the weight of Godzilla's feet.

This gave the art department just a mere two weeks to design the 70 unique covers, which they managed to do just in time to get the books shipped out.

"Godzilla: Kingdom of Monsters" will be IDW's biggest single issue launch ever and in all the issue will feature a grand total of 80 different variant covers, including the exclusive Comic Con version pictured above, which shows IDW and it's employees getting stomped on.