Volvo to build “more emotional” cars, CEO says

[Blue_Tires]

Speaking to the media at his first press conference since becoming Volvo’s chief, new CEO Stefan Jacoby said that he wants the Swedish automaker to begin producing more evocative vehicles.

“Volvo stands for safety, solidity and reliability but the emotional positioning of the brand is not sharp enough. Volvo needs to find a Swedish-based, unique positioning,” Jacoby said.

Volvo has long attempted to shake its conservative image – especially with its latest S60 sedan, which is being marketed as a “naughty Volvo” in many countries.

Jacoby arrived at Volvo earlier this month after giving up the top position at Volkswagen’s North American office. He replaced Stephen Odell, who remained at Ford of Europe after the automaker sold Volvo to China’s Geely Holding Company.

Although Volvo is the larger of Sweden’s two automakers, analysts have questioned the automaker’s future despite the apparent size and power of its new owners. To combat these notions, Jacoby said that Volvo will take advantage of its relatively small size by working with outside groups to create.

There are opportunities to cooperate with suppliers, with maybe other competitors as well, but also, of course, to find synergies with our sister company Geely in the future,” he told the media.
http://www.leftlanenews.com/volvo-to-build-more-emotional-cars-ceo-says.html

[Gold Metal Flake]

1. "Do I look fat on this boulevard?"

[jmowreader]

2. Emotionless people can't build emotional cars

Apparently they forgot to tell Stefan Jacoby Swedes are almost as bad as Germans (who themselves are about half a notch away from Vulcans) on the "emotion" scale.

[JVS]

3. Volvo could make a killing if they brought back the 240 at a price that regular people can afford

People love those things.

[here_is_to_hope]

4. Spot on...

We have two wagons parked for future use and a 1993 940 (2.3) with 335k on her.
Most reliable cars ever.
The used prices are holding steady and sometimes more than new if its a low miles wagon.

[kysrsoze]

5. Volvo to buy more Chinese cars... courtesy of its owners, Geely Holding Corp. No thanks.