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to pursue only one player like this per team. Becks is, frankly, unique in his marketability, if not in his playing. And since February he's been one of the top 10 players at his position in Europe, no question, even if he wasn't before then. But in name recognition, he is worth the money. If you were building a team, from the ground up, starting today, you wouldn't put Becks there, if money and PR was no object. as a coach or a GM, you would maybe have him as your role model, elder statesman who can still play and inspire the rest of the team, but honestly, would you start him, on a dream team, as a winger? Yes, he can play, but I would rather have a Ronaldinho, or Kaka, or Cristiano Ronaldo, or Gerrard, or Nani, or (the list continues) but would any of them, would a Ronaldinho, three time player of the year, make a ripple in the US? how many people, not already fans, would buy tickets to see Kaka in, say, Kansas City (and why the heck would he ever go to KC?
Galaxy have their DP, Red Bulls have two, Fire have theirs, that leaves, really, Boston, DC and Toronto, as the only two other cities that perhaps have the cachet to recruit internationally, no matter what money they might want to spend. Do you see a young, flamboyant German midfielder leaving Bayern Munich for Kansas City, no matter what the paycheck? how about an Italian defender trading Milan for Columbus? Manchester for Salt Lake? Barca for Dallas? take a lot of money.
MLS is going about it the right way, a slow, consistent build. prove that teams, and the league, will be around permanently (in sports terms, at least) and improving every year. Capture a decent amount of US talent, and compete for Latin talent, while building a growing fan base and getting international respect. it will continue to take time, but it will come. now it is past time for real youth development programs by MLS, that is the next place for investment.,
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