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"Our opponents have organized the likes of a political campaign against us," said Bob McAdam, vice president of corporate affairs at Wal-Mart. "It would be nonsense for us not to respond in a similar fashion."
Wal-Mart's main opponents are the Service Employees International Union, which started Wal-Mart Watch, and the United Food and Commercial Workers International Union, which funds a separate campaign called WakeUpWalMart.com
After failing to organize employees of Wal-Mart Stores Inc. with traditional tactics, the unions decided to use modern campaign and communications methods to drag the company into the public square and try to shame them into change.
Both groups have hammered the world's largest retailer about its wages, health insurance, treatment of workers and proclivity for buying non-U.S. goods. Wal-Mart has responded with counterattacks and a multimillion-dollar public campaign to polish its image.
On both sides are some of the best political strategists money can buy.
WakeUpWalMart.com is run by Paul Blank, political director for Howard Dean's 2004 Democratic presidential campaign, and Chris Kofinis, a former political professor who helped draft retired Army Gen. Wesley Clark into the same race.
http://news.yahoo.com/s/ap/20060424/ap_on_el_ge/wal_mart_politics;_ylt=Al9GykK55Rfn9POuZehaOw9p24cA;_ylu=X3oDMTA5aHJvMDdwBHNlYwN5bmNhdA--