Southwest May Adopt Assigned Seats on Flights
By Keith L. Alexander
Washington Post Staff Writer
Wednesday, May 17, 2006; Page D01
Southwest Airlines acknowledged yesterday that it was considering abandoning its free-for-all boarding process and implementing assigned seating....
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Southwest is the nation's only major carrier that does not offer assigned seating. Since the airline's founding 35 years ago, Southwest executives have been against designated seats, saying it would be costly to print boarding passes. The airline had also said the standard system would slow its ability to get flights out on time.
Despite the airline's low fares, some passengers, particularly business travelers, have never embraced the open-seating policy. To get a preferred seat, passengers have to arrive at the airport hours before their flight to be among the first group to board. Or they have to remember to check in for their flight via the Internet at least 24 hours before to earn a spot in that early-boarding group....
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As other airlines have cut costs and ticket prices and as budget carriers such as AirTran Airways and JetBlue Airways have expanded, industry experts said Southwest has lost some of its competitive edge.
"Southwest has to do this to stay competitive," said airline consultant Mike Boyd of the Denver-based Boyd Group. "They're going to be pushed out of markets if they don't."
http://www.washingtonpost.com/wp-dyn/content/article/2006/05/16/AR2006051601845.html