author posits that Iger has his tit in a wringer over this because of not enough oversight and now has got to act and act fast to correct his comedy or errors. Disney has so many more irons in the fire than just this one little show. Is Iger going to piss it all away?
Time to Take Away Disney's Political Candy Matt Stoller
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I imagine that Iger's in a tough spot. He doesn't hate Clinton, in fact he probably likes him. Iger's probably superangry that Bill Clinton is speaking out against this movie, as Iger thought this movie was mostly accurate. I mean he's the President of Disney, he's busy, he didn't read the 9/11 Commission report (who did?), and both Clinton and Bush made mistakes, right? That's what the movie says, so he was told (if he was told anything at all). Iger probably wasn't paying attention to ABC entertainment, thinking that they had this under control, especially the sensitive details. His subordinates promised a really cool new marketing campaign using the internet and bloggers instead of the traditional expensive Hollywood marketing junkets. This movie was edgy, hip, but serious, a real examination of a somber moment in American history. Right, Mr. Iger?
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Of course, Mr. Iger was pitched a total fraud by his subordinates, who probably had it pitched to them in turn, with pitches upon pitches until you get to a nest of right-wing marketing people who think of themselves as internet savants, but are actually just kind of stupid and tied in to the dregs of the right-wing blogs. And now Iger probably feels tricked by his subordinates, who have allowed Disney to aid and abet a right-wing propaganda campaign. The higher-ups just didn't notice what was happening because their corporate controls are awful - ABC Entertainment made this piece of shit instead of ABC News.
The fallout from this is bad, but it's going to get worse. Disney has a full-on PR and political disaster on their hands, and they've handled it horribly. With real but oblique threats to their very broadcast licensing schema, ABC has clammed up and gone into full 'counterproductive big company clusterfuck mode', obviously lying to the public about the film still not being completed, and insulting its critics to boot.
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One of them is the egregiously awful broadcast flag. Disney is leading the effort to give Hollywood control over how your TV and TiVo are built and what you can do with programs you watch. This is in the Stevens bill before the Senate. Democrats didn't really have any reason to deny Disney its political candy, since Disney was thought to be responsible with its content, or at least not overtly insane. Their credibility on this front is going quickly, and donations to Chuck Schumer aren't the palliative they once were.
Another is copyright extensions, which Disney has used to keep its perpetual license on characters like Mickey Mouse, who should by now have fallen into the public domain. Democrats didn't really have any reason to think that this was anything but a dispute over intellectual property, with corporations like Disney having motives that are only as pure as Snow White, versus pirates bent on stealing songs and movies by hardworking artists. Now that Disney's credibility is going, lobbyists for Disney are going to find it tougher on Capitol Hill, and lobbyists for the Creative Commons movement are going to find a much easier reception. Iger knows there's a movement bent on routing around his unreasonable and political control of free speech through copyright extremism. He's got a choice on whether he gives that movement a whole lot of real political power.
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read the rest at:
http://www.huffingtonpost.com/matt-stoller/time-to-take-away-disney_b_28983.html