Fox to offer films for Christian viewers
Updated 9/19/2006 6:49 PM ET E-mail | Save | Print | Subscribe to stories like this
By Gary Gentile, AP Business Writer
LOS ANGELES — The home-video division of Twentieth Century Fox said Tuesday it will acquire as many as a dozen family-friendly movies a year and market them under the FoxFaith banner.
With budgets of less than $5 million each, the films will be aimed at the same Christian audiences that helped boost box-office receipts for such films as The Passion of the Christ and The Chronicles of Narnia.
"All of this programming is entertainment first. We're not in the business of proselytizing or preaching," he said.
About half of the films will be distributed theatrically through a third-party company under a deal with two large theater chains, AMC Theatres and Carmike Cinemas. The rest will go directly to DVD.
The studio said last year it was forming the FoxFaith unit as part of a broader effort to reach audiences seeking family friendly films. Tuesday's announcement brought specific details.
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http://www.usatoday.com/life/movies/news/2006-09-19-fox-faith_x.htm?csp=34---
I had missed this on Sept 19th when it was released. I don't know if anyone posted it here. It's too old for the LBN thread.