BIG RATINGS for Olbermann's "Who distracted whom?!?" comment (9-25-06)

[drbtg1]

In the money demo (25-54)

Matthews: 143
Tucker: 106
Matthews: 191
Countdo.: 321 !!!!!
Scarbo.: 144
Special: 107
Reports: 157

By comparison at 8pm est

O'Reilly: 599
Zahn: 215
Grace: 248

http://www.mediabistro.com/tvnewser/ratings/the_scoreboard_monday_sept_25_44601.asp?c=rss

A huge jump for the Countdown with the Special Comment. Bear in mind that this Countdown was specifically advertised about this Special Comment during NBC Nightly News that evening (which has bounced back after the CBS Couric effect).

THERE IS AN AUDIENCE FOR THIS! WE JUST NEED TO GET THE WORD OUT!!!

LET NBC KNOW THE NBC NIGHTLY NEWS AD HELPED AND WE SHOULD HAVE MORE OF IT!

MSNBC has a winner on its hands.

[blm]

1. Will do, GLADLY. Keith is doing what national newsies have refused to do

for FIVE LONG YEARS. Put up the facts in a coherent storyline.

[me b zola]

2. KO doubles all of the other shows except two

Wow!

[drbtg1]

3. This is important since it doesn't always happen

For example, on 9-21-06 Scarborough beat Olbermann 194-148 in the demo. That doesn't often happen, but it does on occasion. The fact that GE/NBC gave the audience the often-missing truth AND ADVERTISED IT on the main NBC network is key.

[drbtg1]

4. For comparison's sake

The 9-18-06 Special Comment Countdown (about "unacceptable to think") got no promotion and got 173 in the demo. Obviously, there's an audience if people know about it.