Hiring managers set up a search request to sniff out keywords, such as those used in the job description, along with other identifying factors. For example, the desired accounting candidate must be a Vanderbilt grad with a grade-point average above 3.5 who now lives in ZIP code 27858.
So although you may be the brightest CPA in your firm and your mom's favorite child, your resume will plummet to the bottom of the virtual pile if you're not a dead-on match -- or close to it. And, in most instances, you'll never know why.
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Kathryn Troutman has made a career out of coaching applicants through Resumix, a keyword database used by the federal government and other businesses, such as Florida Power and Light, which employs 10,000 in Florida.
"I work with people who've submitted resumes but aren't getting referred to hiring managers," says Troutman, who runs The Resume Place in Baltimore and wrote The Federal Resume Guidebook.
Top skills
"I analyze the target announcement and look for the top five to seven skills: adviser, briefing manager, project manager, PowerPoint developer and so forth. Then I look at the resume. I make a game out of it, actually. If the resume doesn't hit the top skills, the applicant basically missed the point because they didn't read the announcement close enough. I teach people how to integrate the skills into their resume so it will come up in the system."
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