http://www.michaelmoore.com/words/latestnews/index.php?id=8910Virtual recruiter answers questions
By Kelly Kennedy / Army Times
Sgt. STAR — for Strong, Trained And Ready — is an ibot, a virtual soldier who answers questions for potential recruits at goarmy.com. — At 1,000 hits per day, the Army’s new ibot may earn himself recruiter of the year.
“We’ve been working on this for almost a year,” said Louise Eaton from the Army’s Accessions Command. “The response has been great.”
Sgt. STAR — for Strong, Trained And Ready — is a virtual soldier who answers questions at GoArmy.com. Though he can answer questions for people who are already in the military, Eaton said potential recruits will probably benefit the most from his answers.
After testing him for several months, the Army launched the square-jawed sergeant in October, but did not begin advertising him until December.
“We’re up to 1,000 sessions per day,” Eaton said. “He gives you a short answer to your question, but pulls up an associated page with more information.”
That, she said, is necessary because GoArmy.com contains 12,000 pages of information.
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