Why the word 'surge'? you ask ... here's the official answer...

[sinkingfeeling]

[Jeff In Milwaukee]

1. Surge

If you grew up in dairy country, it's the only Surge you need!

[liberal N proud]

2. K&R

[mopinko]

3. and it's sexy

[helderheid]

4. this belongs on the front page.

[Javaman]

5. Surginess...nt

[SpiralHawk]

6. too true to be really funny. k and r -- everyone should see this

Commander AWOL should surge back to basic training before he issues any more orders to our sons and daughters in uniform.

[Arkansas Granny]

7. Because surge doesn't sound like escalation, maybe?

[BluePatriot]

8. K&R

[Ian_rd]

9. It reminds me of why we went to war in the first place (as documented by Family Guy) ...

http://www.youtube.com/watch?v=zJmg3KvkITs

[dogday]

10. When someone is right they are right

and this cartoon is right on the money....

[cascadiance]

11. You can't have a "surge" without "tankin'"

Or so Serj would tell us! :)

[intaglio]

12. Hey, Baby, are you ready for the Presidential surge??? n/t

[cosmicdot]

13. in-SURGE-nt n/m

[Forrest Greene]

16. There Ya Go

There's already been so much work put into developing the brand name "Insurgent." "Surge" plays off it very nicely, & makes the PR job so much easier. We're the Surgers, they're the Insurgents. Natural enemies.

[tavalon]

14. kicked and recommended

[enki23]

15. It's because "Bulge" was already taken

.