SAN FRANCISCO -- Cisco to Apple: We need to talk.
A day after Apple Inc. baptized its eagerly anticipated cell phone with the marketing slogan "we need to talk," Cisco Systems Inc. filed a trademark lawsuit Wednesday pointing out that it has owned the iPhone name since 2000.
Up until Monday night, the two companies had been negotiating over the name. Cisco, which acquired the name when it bought another company, was willing to "share," Cisco spokeswoman Terry Anderson said.
Apple, apparently, was not.
Cupertino, Calif.-based Apple built a consumer electronics empire on the lower-case "i" -- iMac, iPod, iTunes -- and has long coveted San Jose, Calif.-based Cisco's iPhone. Nevertheless, Apple spokeswoman Natalie Kerris called Cisco's lawsuit "silly."
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